I was sitting at a kitchen table in Gawler East yesterday with a homeowner who looked stressed. Having just come off a bad run with another agent. The quote they were given at the start was huge. The result? Nothing and three months of stress. It bothers my heart to see this because it is unnecessary.
Selling property in the North isn't just about slapping a sign up and hoping for the best. Luck is not a strategy. Many sellers get dazzled by flashy suits and inflated price promises. When the open home is empty, that agent has no plan. You need more than a promise; you need a game plan.
Should you are selling a character home in Gawler or a house in Munno Para, the principles are the same. Purchasers are smart. Using data at their fingertips. If sellers try to trick them with a high price and no strategy, they run. My goal is to help you avoid that trap.
The Right Strategy Over Hype
Anyone can give you a high price estimate. Taking them nothing to say "$800,000" even if the data says "$700,000." This is a promise. Strategy is showing you *how* we find the buyer who pays the premium. If the agent gives you a number, ask them: "How specifically will you find the person to pay that?" When they stumble, run.
The method involves finding the buyer before we take the photos. Should we are selling a acreage in Angle Vale, I know the buyer is likely a tradesperson needing shed space. The ads speaks directly to that need. We don't just list "4 bedrooms"; we list "space for the caravan and the boat." The difference is what gets the click.
Without a tailored strategy, you are just hoping in the dark. You might get lucky, but do you want to gamble with your financial future? Probably not. Smart selling means controlling the narrative, the timing, and the negotiation leverage from day one.
High Price Traps You Don't See
It drives me angry. The valuation trap is the top reason homes in our area fail to sell. Here is how it works: One agent tells you $750k. Agent B shows you data for $700k. Sellers pick Agent A because you want the extra money. It makes sense?
But the money isn't real. It just existed. It sits on the market for 60 days. People see the high price and don't even enquire. It gets "stale." People start asking "what's wrong with it?" Finally, the agent forces you to drop the price to $680k just to get it sold. You lose $20k and 3 months because of a lie.
Don't be that seller. I prefer to rather lose your business by telling you the truth than win it by lying to you. Facts might sting for a second, but it saves you thousands in the long run. Look at sold records, not just what the agent says.
Psychology of Sales Affects Results
Watching buyers at open homes every weekend. People are nervous. Buying home is a huge risk for them. They fear paying too much. However they fear missing out even more. Our role is to trigger that second fear. Known as it FOMO (Fear Of Missing Out).
If a buyer walks into an empty open home, they feel safe to lowball you. Thinking "no one else wants it, I can offer less." Not good. We plan open homes to create a crowd. Seeing others see another couple measuring the fridge space, their competitive instinct kicks in. Suddenly, they aren't thinking about a low offer; they are thinking about a winning offer.
It is all psychology. The property hasn't changed, but the feeling of value has. Lazy agents just unlock the door and stand in the kitchen. Managing the room, talking to buyers, and building that sense of urgency. That's how we get record prices in Hewett.
Regional Knowledge For Northern Suburbs
Can't sell a house in the north using a strategy from the city. Does not work. Our market are different. They look about shed clearance, school zoning, and how close the train station is. I live here. I buy my coffee on Murray Street. I know what makes this community tick.
For example, selling a heritage home in Willaston requires explaining the "character" value to buyers who might be scared of maintenance. Selling a new build in a crowded estate requires pointing out the upgrades that make it better than the display home down the road. Nuance matters.
I also have a database of locals. More than email addresses, but real people I talk to. A family who missed out on the auction last week? I call them first. Connecting local buyers to your home often happens before we even hit the internet. That is the power of a local agent.
Our Services In Gawler Region
I remain with you from start to finish. It's not a "sign and see you later" service. I do the appraisal, the strategy, the photos, the negotiation, and the settlement. You have Andrew McKiggan, not a personal assistant who started yesterday.
Talking is key. Knowing how stressful it is to wait for the phone to ring. Updating you after every open inspection. Good news or bad news, you get it straight. If we need to tweak the strategy, we do it together based on real feedback.
If you are thinking of selling, or just want to know what your place is worth in this current market, give me a call. Easy. Honest chat about your options. I enjoy talking property, and I'd love to help you get the best result in the north.
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